Win more with way less stress.
Essential Sales Conversations
Part of Everyday Edge™, for sellers.
Most sellers want to win more. But something small gets in the way: a stalled deal, a hard conversation, a rough call you’re still replaying at dinner. Essential Sales Conversations is built to help you handle difficult conversations, stress, and pressure that come with the job, so you can win the conversations that win the deal.
You get two private 1:1 sessions plus three months of direct support, and a year inside the Everyday Edge Community.
Selling is one continuous conversation, internally and externally, through every phase of the buyer’s journey. With your buyer, from first outreach to the close. And with your team, from your sales leader to the people who help you win the deal.
Then there’s the conversation with yourself, the one that runs all day and night and usually decides how the other two go. Most deals aren’t lost on skill. They’re lost in a conversation someone avoided, botched, or never had.
Selling is helping.
No matter what you sell or who you sell to, selling is helping. Sellers need to continuously spot the things that slow or kill deals. Then shift the thinking and actions required to change the outcome.
Prospects, buyers, customers, and clients are people, as complex and varied as you are. To help them, you first have to get to the heart of their motivations, reservations, and desires. That requires trust.
But here’s the problem. Two out of three B2B buyers now say they’d rather buy without a rep, and nearly three in four avoid suppliers who send irrelevant outreach. AI is making every message sound the same. Yet when it matters, 69% of buyers still turn to a sales rep to validate what AI tells them. Trust is the opening.
(Gartner B2B buyer surveys, 2025 and 2026.)
I’ve learned the hard way… in 30 years of carrying a bag and leading quota carrying teams, the quality of our conversations can make or break deals. And what makes an average conversation better is the quality of our relationships with our buyers.
So how do we build real trust faster than our competitors?
Essential Sales Conversations is all about building trust by spotting the patterns holding your clients back. Then shifting the conversation so you can help them make the change they desire they want to protect and grow their business.
Win More with Essential Sales Conversations
Two private 1:1 sessions, three months of direct support, and a full year inside the Everyday Edge Community, built around your biggest personal sales challenge.
ENROLL NOW: $997
One payment. No subscription.
Notes:
Limited starts each week.
$997 is limited time offer.
2027 pricing is projected to be between $1,997 and $2,495.
What to bring
Got a stuck deal? Bring it.
A forecast call that feels like an interrogation? Bring it.
A rough call you’re still replaying at dinner? Bring it.
A sales leader who makes it harder? Bring it.
Stuck in a slump? Bring it.
What we work on
In your private 1:1 sessions, we work on your real situation, not a case study. Together we:
Spot the winning patterns, including what’s already working for you.
Shift underperforming actions. Action is the key to everything.
Create your personal win.
And here’s what improves:
Have better sales conversations
Build more trust with buyers and with your own team
Build stronger relationships, because relationships drive revenue
The aim is a stronger pipeline, better deals, and more opportunities.
No scripts. No slide. No lectures.
We are not handing you scripts. We’re showing you a new way of thinking, being, and doing so you can win more with way less stress. I’ll personally teach you the SPOT → SHIFT → CHANGE Method, and you’ll use it on your very next sales call.
I’m Ready to Have More Winning Conversations
How it works
When you enroll, you’ll receive an email with all the details and next steps, which includes a 25-minute personalized 1:1 welcome call to jump-start your journey.
LEARN IT
Session 1, 90 minutes.
DISCOVERY: We dig into your unique sales situation and what you want to achieve. (45 minutes)
SPOT: how to apply it, and you walk away with your own personalized positioning statement. You’ll also start to spot gaps in respect and trust. (45 minutes)
Session 2, 90 minutes.
SHIFT: the thinking and actions required to change the outcome with your client. You’ll learn the five reasons people don’t do what they should do, so you can build mutual respect with confidence. (45 minutes)
CHANGE: building mutual, earned trust through co-creation and action, with accountability. (45 minutes)
APPLY IT
For three months you have my direct support by email and/or text, plus 15-minute focused calls as needed.
A deal stalls? Message me. A call goes sideways? Message me.
LIVE IT
And for a full year you’re inside the Everyday Edge Community. Every month there is one live Q&A and application call, and one live call on a new Everyday Edge skill.
I’m Ready to Book My Welcome Call
Let’s recap what you get.
You’ll walk out with:
Your personalized positioning statement
A clear read on where respect and trust are strong with buyers and teammates, and where they’re leaking
The SPOT → SHIFT → CHANGE Method, ready for your next sales call
A plan for your biggest sales challenge, with accountability built in
Three months of direct support and a year of community
Tools and resources
Inside the Community you also get:
5 Reasons why people don’t do what you expect (and how to change it)
What to do when sh!t hits the fan
How to break the cycle
Questions and prompts to shift the conversation and outcomes
The GREAT Day planner/prompt
The Monthly Review Practice + Guide
Who is this for?
Your role and title don’t matter. You want to get ahead. You want a competitive edge.
Anyone who carries a number, a quota, or client responsibility.
Doesn’t matter what industry… tech, med device, AI.
You sell hardware, software, service or widgets.
New to selling or twenty years in.
You’re an ADR/BDR/SDR/ISR, AE/AM, Client Leader, Sales Leader, Front-line/first-line/second-line manager, Customer Success, etc.
Client wins
An IC was promoted to VP of Sales using these skills.
An account manager increased their bonus by $10K.
A VP of Customer Success negotiated a stronger base and bonus.
A sales VP became company president and now uses these same skills to run the whole leadership team.
These are results from individual coaching clients, not promises or typical outcomes. Every situation is different.
Try it. Really try it.
Complete both sessions, use what you learn on real sales situations, and bring what happened to a follow-up call with me. Do that, and if you’re still not satisfied within 30 days of your first session, text, call, or email me and I’ll refund your money. No hard feelings. Or tell me what’s missing, and I’ll work with you until it’s valuable. Your choice, not mine.
Enroll in Essential Sales Conversations
Questions
Is this a course? No. It’s 1:1 guidance on your real sales situation, then ongoing support.
Is it a playbook or a set of scripts? No scripts. A new way of thinking, being, and doing.
Do I really need to stay a year? Nope. You’ll have what you need after two sessions. The year is about mastery, not dependency. Use the community when you need it.
How is this different than your Everyday Edge program? Great question. It’s the same SPOT SHIFT CHANGE Method that we’ve tailored specifically for those in sales. The great news is, you’ll be able to use this method anywhere and everywhere with any of life little or big challenges.
Why is the pricing different? Fair question! The Everyday Edge Program is a group based implementation experience. We’ve learned through our experience that sellers may not want to be in a mixed group with other sellers, possibility competitors. The Essential Sales Conversations is a personalized 1:1 implementation with additional support for increased value. That’s why we limit and restrict access to this experience.
Can I get my employer to pay for this or reimburse me? It depends. Often the answer is yes. If your employer offers or provides a stipend for personal development, coaching or paid mentorship this may qualify. If you require documentation, we are here to help on a case by case basis.
Not sure it’s right for you? Message me. We’ll figure it out together.